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Programs : Brochure

This page is the brochure for your selected program. Questions? Email the appropriate Program Advisor listed below.
  • Locations: St. Louis, United States
  • Program Terms: BSBA Summer, Summer
  • Restrictions: WUSTL applicants only
Dates / Deadlines:
Dates / Deadlines:
Term Year App Deadline Decision Date Start Date End Date
Summer 2021 03/10/2021
Rolling Admission 05/17/2021 05/28/2021

** Early application is strongly recommended for all programs. Deadlines that fall on a weekend or holiday are automatically extended to the next workday.

Deadline has passed
Program Description:
BSBA Multi-Country Summer Seminar
European Capitals of Culture - Business of the Arts
Online course – a professor in London, speakers from around the UK and Europe

Program Overview
Do business and art exist in competition? What about capitalism and the creative process? This online course explores the impact of national and international investment schemes, global crisis, and public policy on the arts, challenging students to explore the uneasy relationship between business and art on a global scale.
At the center of the course sits the European Capitals of Culture initiative, which since 1985 has aimed to increase investment in cultural projects, regenerate cities and boost tourism. As the debate rages on about the impact and effectiveness of the European Union itself, Capitals of Culture celebrate art and culture as both unifying forces and drivers of economic and urban development.
Course description
This dynamic Business of the Arts summer seminar explores themes of arts and culture management and encourages students from diverse academic backgrounds to engage with members of the arts community in London to better understand their work and the challenges and opportunities for artists in each local context.
London is a global city and capital of art and culture, providing an introduction to the impact of large-scale events and investments on major cultural institutions. This 3-unit course will incorporate meetings with local curators and artists, as well as leadership from past European Capital of Culture cities in the UK, to spark debate around a series of complex dichotomies: creativity vs. viability, global vs. local, diversity vs. common culture, and immediate impact vs. long-term development. These debates will take place against the backdrop of the UK’s ongoing litigation of a post-Brexit identity and relationship with Europe.
Small group research projects will bring students into contact with London artists, business owners, and community leaders as they assess implementation and impact. Through guest speakers, virtual visits to local institutions, and interviews with key stakeholders, groups will analyze narrow themes within the wider project and present conclusions to a panel including course faculty, local artists, and other guests. 
Professor Monika Parrinder (London)
Monika Parrinder is a writer, professor, and consultant, working at the intersection of research, education, arts, and contemporary culture. For more than two decades she has taught at some of London’s top art and design schools, including the Royal College of Art, Goldsmiths - University of London, and Central Saint Martins UAL. Her research, writing, and speaking engagements range in topics to include communication, critical thinking, contextual and impact research, the politics of culture, and speculative future thinking relating to sustainability, technology, publishing, and education. She is a trustee for the Arts Foundation.
Guest speaker highlights
The seminar will feature discussions with leadership from past Capital of Culture campaigns in the UK and Ireland, as well as curators and managers from major London arts institutions like the Victoria & Albert Museum and Somerset House. Participants will also view virtual performances and museum tours, highlighting the ways in which the arts community has adapted to the ongoing pandemic.